Donor relations

The donor relations platform built for the conversation, not just the CRM

Your database tracks the gift. Story Coach AI prepares the moment that earns it — practicing donor conversations, sharpening your story, and keeping your whole team on message.

A fundraiser in conversation with a potential donor over coffee

Practice donor conversations before they happen

Story Coach AI gives your development team a voice-based practice room. Talk with donor personas — a potential major donor, a corporate sponsor, a colleague, a phonathon prospect — and hear how your ask lands before you sit across the table from a real supporter.

Personas that answer back

Practice with key personas that listen and answer back in real time.

Rehearse every kind of ask

Prepare for major gift asks, annual fund pitches, and planned giving conversations.

Actionable feedback

Receive feedback on your storytelling, emotional resonance, and call-to-action clarity.

Hello! I’m ready to help you practice your upcoming gala invitation.
I’d like to start with a donor who is skeptical about new programs.
Understood. Let’s begin the scenario…
Storytelling clarity92%

Your own story data

Ground every relationship in your own story data

Story Coach AI connects to your website, social feeds, and uploaded materials to learn what your organization already sounds like and which narratives your audiences respond to. Donor relations stops being guesswork and starts being informed by evidence from your own channels.

Story Coach content analysis dashboard scoring stories across web, social, and documents

One place for every channel

Analyze web pages, social posts, appeals, and reports in one place.

Themes that move supporters

Identify the themes and emotional drivers that move your supporters.

A voice donors already know

Keep stewardship messaging aligned with the voice donors already know.

One standard across the whole development team

New development officers, seasoned gift officers, and executive directors all practice against the same standard, so your case for support stays consistent no matter who is telling it. Track progress session by session and see conversation skills improve over time.

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Consistent case for support
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Shared practice standard
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Session-by-session tracking
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Skills that improve over time

Inside the tool

From your stories to your next conversation

Story Coach surfacing the themes and emotional drivers that resonate with supporters

Upload your materials and identify the themes that resonate.

Story Coach drafting appeals and campaign messaging in your organization's voice

Analyze your voice and create messaging ready for donors.

Live voice coaching session with a donor persona, showing the speaking indicator while the persona responds

You

“It’s really about people like Maria...”

Persona

“What would my $50,000 make possible?”

Coach

Connect Maria to a concrete outcome.

Practice live conversations with AI donor personas that answer back.

See the platform in action

Book a walkthrough, and we’ll show you a live coaching session, the analytics behind it, and how your team would use it week to week.

Contact our team